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#952 - Alex Hormozi - 41 Harsh Truths Nobody Wants to Admit

Modern Wisdom

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  • Cosmic Relevance and Resilience
    • Cosmic irrelevance helps decrease the significance of daily setbacks.
    • Understanding that life’s events pass quickly can improve resilience and perspective. Transcript: Chris Williamson We are back again, speed inciting our way through stuff about how hard life is. The Queen of England died 18 months ago. She ruled an entire nation and accumulated more wealth than 99.9% of humans. And yet, you haven’t thought about her, except for right now. No matter how big your dreams, you’re going to die. Everyone will move on. Do what you want. It sucks to not be liked, but it sucks more to not be yourself. Yeah. Alex Hormozi It’s really interesting when we think about what tactically happens when someone dies, right? Like a lot of emotion exists in the vague, but far less in the specific because you plan your funeral, right? And then you think that everyone’s going to be standing there just forever changed because of the death and the impact that you had on their lives. But the reality is there’s going to be a caterer at the funeral. Some people are going to like the food. Some people are going to comment that it was too cheap, you know, the food that you had. They’re going to have comment on the venue like, oh, I don’t really, you know, it’s a little hot. There’s going to be somebody who’s going to make a list of people and they’re going to check them off. Some people aren’t going to be able to make it last minute because things came up and it got busy. And after the whole funeral’s over, everyone’s going to go to a restaurant and just eat dinner and then move on with their lives. And so not to say that the people who mean a lot to you won’t remember you to a degree, sure. But on the macro scale, when I think about somebody like the queen who accomplished so much in her life as the zenith of accomplishment, and most people probably haven’t even thought About her today, except for the fact that we just brought it up. And so I think that just, whenever I have my harder times, that’s my, my like reminder to self of, um, the absurdity of it all, which is like, someone’s going to argue over what appetizer They’re going to serve when I die. This probably doesn’t matter that much. How does that change the way that you show up and operate in the moment? I think it just decreases affect in, in the moment. So I define resiliency as the amount of time after an aversive stimulus, after a bad thing happens, that you return back to baseline behavior. And then there’s a different one, which is how long is your fuse, which is toughness, and it’s a whole different thing, right? But resiliency is like, okay, I’ve been cracked. I’ve hit the fuse. The bomb’s gone off. The size of the bomb is irrelevant. You can be super resilient, have a terrible day, your father dies, (Time 0:00:00)
  • Tools to Boost Resilience
    • Use techniques like the frame of a veteran and cosmic significance to rapidly recover from setbacks.
    • Reframe inconveniences as normal life occurrences to reduce stress and improve mental toughness. Transcript: Alex Hormozi I think it just decreases affect in, in the moment. So I define resiliency as the amount of time after an aversive stimulus, after a bad thing happens, that you return back to baseline behavior. And then there’s a different one, which is how long is your fuse, which is toughness, and it’s a whole different thing, right? But resiliency is like, okay, I’ve been cracked. I’ve hit the fuse. The bomb’s gone off. The size of the bomb is irrelevant. You can be super resilient, have a terrible day, your father dies, and the next day you’re back. People are like, holy shit. It’s like you go to the depths of hell, you touch the bottom of the pool, and then you shoot back up. And so I think about how many different tools can I have in my tool set to make the rebound from down to back up as v-shaped as possible what are those tools for you cosmic relevance is probably The biggest one when I think about like because it’s so fast I feel like I do it almost automatically now which is like okay I’m on a planet spinning around the sun inside of a galaxy inside Of a universe that will never reach the end of because it’s it’s expanding fast in the speed of light. Okay. The fact that, you know, there was a mistake in my book printing, no one’s going to care. No one, it just doesn’t matter. Right. So that’s one of them. Another one’s the frame of the veteran, which I use a lot, which is if this inconvenience happened a thousand times in a row on the thousandth time, what would I think about it? Well, I’d probably be like, well, this is just how life is. And then if I could feel that way on the thousandth time, then it means that I can feel that way on the first time right now, because it’s just choice because the actual circumstance is The same. (Time 0:02:01)
  • Complaints Reflect Personal Preference
    • Complaining results from an inaccurate model of reality and unmet expectations.
    • People hate others because they live life differently than their personal preferences. Transcript: Chris Williamson Or, you know, the ones that I like, my default ones that I, in my back pocket there’s a cool insight that the more you complain the less accurate your model of reality so complaining is You saying the world isn’t delivering to me that which i anticipated or expected or desired from it which is also you saying i don’t understand how the world works until it comes and meets Alex Hormozi Me in reality god i haven’t heard it phrased that way and i really like it um i i think about um the the hate um that we all get whether it’s from ourselves or other people or the hate that we Spew towards the external conditions is simply boiled down to this person lives their wife life in a way that i would not prefer and so i have translated every single negative comment That comes to me um where someone complains about me so flipping the script um to alex lives his life in a way that i would not prefer and so it’s actually been this very weird like oh they Said all this stuff and i was like does that mean that i live my life in a way they wouldn’t prefer? Great, because they live their life in a way that I wouldn’t prefer. And that’s why it’s their life. And I live my life. And it’s just been this really wonderful reframe that just almost comically make, like, completely minimizes most things. But I think that complaints come down to that. The universe exists in a way that I would not prefer. (Time 0:03:40)
  • Embracing Life’s Finality
    • All dreams and achievements eventually cease with death; the universe remains undefeated.
    • Recognizing this can reduce life’s stakes and ease pressure on personal goals. Transcript: Chris Williamson That all of the things that you’re working toward, all of the dreams, all of those things are going to stop. There is going to be a day when you no longer answer your emails. I think about this. I think about how many, even now, emails are not being around for for that long a widespread what maybe 25 years something like that the most people have had an email address maybe 20 years Uh all of the people that have died between then and now they just have email inboxes just accumulating stuff from you know lots of newsletters lots of online retailers but there will Also be people expecting a reply. Right. And saying, why hasn’t this guy replied to me? It’s like, because he’s dead. Alex Hormozi Yeah. There’s just thinking, I mean, I think a lot about the end of my life. Maybe it’s a borderline obsession of mine, but thinking about like what the last five years are going to look like and also thinking about my cognitive decline, which is going to be inevitable On the back half of my life. And it gets really tricky when you think about fluid intelligence, which peaks when you’re like between 25 and 35. And then like at our age right now, it’s just all going down. Like we’re beginning the slow decline. And in thinking about that, I was like, I will actually never be sharper than I am today for the rest of my life. And the idea that there will be young people who will replace me because humans are all replaceable. We have proven that. And so when I think about that, it decreases the stakes of these huge dreams that if I don’t accomplish them, I will be upset or else. And so it’s like we have these big or else’s. Like we want to threaten the universe. Like I can’t stand it if this does not occur. It’s like, and the universe remains unchanged and the universe is undefeated. (Time 0:05:51)
  • Choose Good Mood Without Reason
    • The greatest skill is maintaining a good mood without external reasons.
    • Being in a positive mood unconditionally serves you more than justified negativity. Transcript: Alex Hormozi Of things to be in a good mood about. I think that tweet has been my theme for 2025 um it’s been it’s it’s funny because that was the most shared tweet i’ve ever had um and it was it was like it’s always almost um not the opposite Of ironic it was fitting right it was completely fitting for the year and it’s been because like this year I’ve had a, just, I would say a series of unfortunate events, um, that has occurred And it’s really tested my tools, right? Tools in the tool belt, um, for reframing reality so that I can make my experience less, you know, miserable. And so I thought about that. It’s like, if I were to, if I were to boil everything down, um, of all skills that you can learn, if everything that we do eventually becomes irrelevant, then the single greatest skill That you can develop is being in a great mood in the absence of things to be in a great mood about. And so one of the other frames on this is most people don’t question someone who’s in a bad mood. Like I’m just in a bad mood. So it’s like, well, if you can be in a bad mood for no reason, it’s like, you might as well be in a good mood for no reason. Cause that one at least serves you. And so I’ve been trying to exercise like, cause there’s on one degree, there’s like, let’s count things to be grateful for. On the other side, it’s like, why do I have to have things to be grateful for in order to be in a good mood? Like why is trying to find things a requirement of being that mood? Like, can I not find things and still choose to be in a good mood? Because I’ve certainly not had things to be in a bad mood about and been in a bad mood. And so I’ve been trying to flex that, which is like, sure, we can find things to be grateful for. And when those things pop up, yes. And of course it’s a, you know, it’s a practice. You get better at it. But like, what if I can just be in a good mood? And so I’ve just tried to try to break that that relationship between the two, because then it makes it contingent on something that I can find. (Time 0:10:20)
  • Invert Problems for Growth
    • Invert problems by imagining how to destroy your business to find ways to grow it.
    • Use fear and risk analysis to create innovative solutions and avoid failure. Transcript: Alex Hormozi But to the point that you said earlier about our ability to detect threat and risk at such a such better accuracy than our ability to detect good things it’s so interesting because if You use that side of your brain um not to derail us but like i think that has been one of the things that’s helped me a tremendous amount in business. Because when I think about a business and I want to grow it, for example, I would think, okay, what are all the things that can destroy this business? And this is Charlie Munger. This isn’t me. But basically, he says, invert, always invert. And Einstein said that too. And it’s because you get to use this way stronger horsepower engine of like, how do I grow my business? That’s, you could obviously think that way, but the alternative would be like, how would I absolutely destroy this business in the fewest possible moves? And then when you list out those moves, you’re like, cool, now let’s do the opposite of that. And that has been, honestly, a lot of the, some of the sources of my greatest kind of creative moments have come from these apparently obvious things that would kill us. (Time 0:14:03)
  • Play Out Worst-Case Scenarios
    • Playing out feared worst-case scenarios often reveals they are survivable and manageable.
    • Understanding realistic risks lowers anxiety and encourages taking calculated chances. Transcript: Alex Hormozi It’s like, okay, well, I probably have a bunch of people that if I really needed to sleep on their couch or in a spare bedroom, I could do that. Okay, so I’m not really going to be homeless. If I really didn’t have enough money for food, I can go to a homeless shelter and get food, right? So it’s like, wait, so my worst case scenario is like, I have shelter and I have food and I’m still breathing air. So that’s the downside. And so there’s this catastrophizing that we, cause we, our brains are meant to keep us alive. We literally think if we fail, we die. Like everyone will ostracize us from the group and we will be alone and die. And so just actually playing it out, not one step, but like two more steps after that, you’re like, okay, so my actual downside risk is nothing, but my upside is everything I’ve wanted. (Time 0:19:07)
  • Enrich Positive Moments
    • Practice noticing and enriching positive experiences to increase happiness.
    • Absorb good moments deeply rather than just cognitive acknowledgment for lasting well-being. Transcript: Chris Williamson I would say that the other neurobiologically informed solution to this is to find increasingly small things to be increasingly happy about. So, huh, that was a really good training session. Yeah. Yeah. Look, you know, it was annoying because half of the gym’s under construction and I got some dust on my shoes. Yeah. But, huh, that was a good session. I really enjoyed that. Yeah. Rick Hansen, who wrote Hardwiring Happiness, is 20, 25 years old hardcore uh neuroscience guy dharma teacher meditation expert life person fucking awesome intersection at all and Um he has this wonderful acronym of heal have a positive experience enrich it by enrich it he means sort of sit with it so you allow it to you actually notice it Absorb, which is imagine That sinking down and becoming a part of you. And then the L is optional, which is link. So you can link it to a bad experience and you can oscillate between the two to help bring down the volume of a bad experience. (Time 0:21:36)
  • Facing Overwhelming Challenges
    • Alex faced eight lawsuits in 30 days and a false cancer scare about his wife.
    • He reframed challenges with gratitude and equipped his team to handle problems effectively. Transcript: Alex Hormozi And so I was like, okay, that sucked. And then I’ll tell you the story that happened on top of this, just to give everyone some context. Um, Layla had a health thing. She went to the doctor to get it checked out and, uh, our EA was with her. And, uh, I was like, Hey, you know, how’s it going? What’s going on? Um, and she had said earlier, like, she can’t get in. I was like, what, what does that even mean? And then, and then the next text I got from the EA was she has cancer. And so I remember reading that text and being like, okay, all right, this is reality now. This is now the new frame. And I sat with it just long enough to enrich and absorb that concept. And so then I was like, all right. So I’m thinking, okay, chemo, what do we need to do? Diet? I’m already thinking through this stuff. And I was like, okay, what kind of cancer is it? What state? That’s what I’m going with. So I asked for more details and she was like, oh my God, no. The reason that it was delayed was because the front desk girl has cancer and she just messed something up. And that was what she was using as her excuse. Layla doesn’t have cancer. And I was like, oh, she does have this other stuff, right? But she doesn’t have cancer. And the thing is, is that Layla after that occurred when I hung out with her later that night, um, was, you know, obviously annoyed at whatever issue she was dealing with. But for me, I was like, I saw her and I just gave her this big hug. And I was like, Hey, I was like, you don’t have cancer. And so it’s crazy. There’s this exact example of gratitude, this terrible thing. And just kidding. It’s not a thing anymore. And now I’m really grateful that you have the terrible thing that you have now. At least it’s not cancer. And so, um, to bring this back, that all still happened in the same period of time. Um, and, uh, Chris mentioned this earlier, uh, I don’t know if it was before this pod, but like I, uh, I, there was a, there was a mishap with printing, um, my next book that’s coming out. And the equivalent of one and a half acres of trees basically became unusable because there were sufficient errors in the book that I couldn’t in good conscious, kind of like the can. It’s like, how bad of a mess up does it have to be on the can for me not to sell it? Right. And like, I had to have this internal. Was like, maybe I could make it a thing. Like, Hey, our, our books had some mess ups and we’re, and I was like, no, one’s going to care. No, one’s going to care. They’re just going to remember that they got a fucked up book. And so I had to destroy those. Right. And so I, I could, I have like seven more massive ones, but I’m not going to get into it. (Time 0:43:30)
  • Success Demands Hard Sacrifices
    • Achieving success often requires sacrificing things you value, especially your time and lifestyle.
    • Many quit prematurely, missing out on further gains by settling early. Transcript: Chris Williamson Yeah. Alex Hormozi The hard remains the same. Actually, I’ve given this a huge amount of thought. So like what makes something hard? Like just in and of itself, like what actually makes something hard? And so if we think about this as an aversive stimulus or a negative stimulus, then you have, because habituation happens on both sides. And this is what I think is so fascinating because it’s like, okay, well, you know, I wanted this big thing to happen. I wanted the Rolls Royce. I wanted the Ferrari, whatever, saved my whole life. And here I am. Right. And I was happy for a week. And then all of a sudden I got used to it. Right. So I was like, why can’t I habituate to the suck? Right. Why can’t I habituate to the suck? And the thing is, is that you do. The only thing is, is that what makes the suck keep sucking is what makes punishment effective, which is increasing intensity and variety. And so if you want to effectively punish someone, you can’t just keep punishing the same way. You have to increase intensity and change how you do it. And the beautiful thing is that life doesn’t fight fair. And so life will change the intensity and will give you more variety. I mean, how many times have you been like, I didn’t know life could suck in this way. Like, this is a new one. You know, like, wow. Like, you spin the roulette of life and you’re like, oh, here’s another one that sucks. Chris Williamson My dick was kicked from another angle. Yeah, exactly. Congratulations. Alex Hormozi Had no idea. And so, so in thinking about that, it was like, okay, I think the reason that the hard persists is because the nature of the currency that you pay or that you exchange for the thing that You want changes. Because in the very beginning, you basically have to like, you know, conquer your friends and family who tell you that this might be a bad idea. Okay, fine. You get over that. And then you have to conquer yourself in the most basic level of like, I have to do something. Okay. So you start, you start taking action. You start learning, you start learning how to learn stuff, which is learning through failure and learning through this. So you start doing that and you realize you’re not going to die if you fail. Okay. Then after that, then it’s like, okay, but then now you have this dramatic skill deficiency, right? So you have to very quickly level up in a ton of different things in whatever domain you’re in, right? And then that has many failure loops that have we habituated to failure? No, it’s too generalized. So the failures that, that occur are specific. And so it’s just like, oh, I didn’t know I could fail in this way. Right. Like we had an event. Um, so we, we hold an event at our, at our, at our headquarters, uh, like monthly. And when people come out, I remember it was like three times in a row, there was this thing at the front desk that got messed up. And I was like, how, like, it was the canned thing i was like how how right and i swear to god they i got i got the message back and they said um well the system messed up in a different way and I was like same issue yeah exactly and i was like and it happened three times in total and so it was the same problem three complete they’re like well we fixed that version of the problem But then this one came up and so it’s like it still sucked and so the thing is is that i think failure is our our habituation to failure is so narrow that every new type of failure all three Of those hurt micro novelty yes and so um and so when i think about that is like when like my like i said this year financially has been the best year of my life right and so that’s been awesome Um but i’ve had all of these i mean i’ve had uh i’ve had health stuff lay light health health stuff that was separate we had legal things which is another another whole thing because business Stuff book stuff yeah there’s yeah there’s the book stuff and then there’s staffing staffing stuff. Yeah. There’s a lot of things. And so all of those things happened and I was like, oh, I was like, so it’s just that the currency has changed the currency that I’m paying. And so I’m very happy to pay the long hours currency. I’m very happy to pay the, what am I willing to give up in terms of social life? Like that to me, I’ve habituated to that price. That’s not hard for me. I don’t even consider it a sacrifice anymore, which is, I think what you want, because people, people will sometime maybe see you or maybe they’ll see me and think of like the Goggins, Uh, you know, work until your eyes bleed. The thing is, is it like, and maybe, maybe, I don’t know Goggins, but I’ll just speak for myself. I don’t, I don’t really push that heart. Like I don’t really push. I do it. And I’ve already habituated to this. Like this is not, this is not an excess for pushed in the initial to get up to the moment. Yeah. And I, I like, we worked, so I had my whole team in a, in a board room at the very beginning. You saw my, my timer. So I have a timer that’s on my phone. It has like 22 and a half hours on it. And so what I’ve been doing is I’ve been challenging the team to, they wanted to do a 12 week project. And I said, hey, can we do it in seven days? Right. And not only are we going to do it in seven days, we’re going to actually see how many actual hours does it take of us working together to get this done. And my hope is that we get the whole thing done in under 50 hours with eight guys. And so I’m like, okay, so we can shrink what was once going to be three months into this period of time. And so over the last two days, we just did this and I’m going to do it again tomorrow, um, is that everyone was starting to work at seven and continued, didn’t really leave the boardroom Except for like to use the restroom until about nine o’clock at night. And so you’re talking 12, 14 hour days, but like on the whole time. And the thing is, and this is what’s, this is what’s crazy every single guy who was in that room texted me afterwards was like that was fucking awesome like i wish we could work like this All the time and so like i don’t think like we talk about work and what makes work hard and all these things but like most of the things once you learn how to work the work itself is self-reinforcing And you enjoy it it’s everything else that you didn’t know you’re going to have to sacrifice so that you could get back to working. And so that’s where I’ve had to really consider this Bulgarian method approach. So we talked about a powerlifter friend of yours who like he went to go train with the best coach of all time. And so there’s the Bulgarian system, which is the same thing in Bulgaria, this tiny little nation disproportionately outcompetes in Olympic lifting. And the way that they do it is they have a system which basically just breaks everyone who does it except for the one person who can sustain it and he becomes champion. And so I actually see business, unfortunately or fortunately, very similar in a lot of ways, which is that the path, the science of achievement is fairly straightforward, right? Like you have to pursue high leverage opportunities and that is the working smart. And then if everyone is working smart, then the only thing left that you have to compete is working hard, right? Because people say work smart, not hard, only works when you compete against dumb people. Like my competition is smart and they’re also working hard. And so we both have to work hard. And so, um, that price though is, has been something that I’ve been staring at, um, for myself because I’ve never had the aspiration of being number one. I have for, at least for me, it’s not in my DNA. I haven’t had that desire to be the richest man in the world, not something I care about. And so then it’s, it’s getting into, okay, what’s the sweet spot that maximizes enough where I can actually start looking at some of these other preferences that I have and say,… (Time 0:48:08)
  • Choosing Happiness Over Money
    • A gym manager quit his promotion for less pay to be happier.
    • Though seeming poor, he was the happiest person Alex ever met. Transcript: Alex Hormozi Let me tell you this story. So my first gym ever, I had my first manager who worked there. Um, and he was a trainer. He was awesome. Best trainer ever had. And I promoted him to manager. And with that pay raise, um, he went from something they read of like $25,000 a year as a trainer, uh, paid by session to getting a salary of like $45,000 a year, which for me was a ton of money At the time when I was paying somebody else. Right. And, uh, he did it for six months, crushed it, did an amazing job. And he said, Hey man, can I talk to you after work today? And I was like, yeah, sure, man. What’s up? Like, you’re, like, you’re doing great. Whatever. He says, um, Hey, I, um, I don’t, I don’t want to be, I don’t want to be manager anymore. And I was like, what do you mean? You’re quitting? He’s like, no, no, no. I just want to be a trainer. And I was like, I mean, but you realize your pay would get cut in half. Like that doesn’t really make sense. And he just looked at me and I still, I remember this to this day. He looked at me, he’s like, I’ll just be poor then. And I, and I, it was like, it was like, it was like a, it was like a bomb dead. And I was like, and I looked at it and I was, I was literally speechless. Then I just said, I respect it, but I will never understand it. And the thing is, is that he is to this day, I got to see him. I got to see him three weeks ago, first time in like 10 years. He was then the happiest person I’ve ever met. And today, or when I just saw him, just as happy. And he’s like, dude, I mean, can you believe that we were starting that gym and you were at the floor? And we were getting some of those old stories. He’s like, look what you have, man, all this stuff. (Time 0:56:12)
  • Leverage Health Testing
    • Regular detailed health testing reveals what may be holding back energy and performance.
    • Use tech-enabled tests to get actionable advice and optimize your vitality. Transcript: Chris Williamson And twice a year, they run lab tests that monitor over a hundred biomarkers and their team of expert physicians, then analyze the data and give you actionable advice to improve your Health and lifespan. Seeing your testosterone levels and dozens of other biomarkers charted across the course of a year with actionable insights to actually improve them gives you a clear path to making Your life better and getting your blood work drawn and analyzed like this would usually cost thousands, but with Function, it’s just $499. And for the first thousand Modern Wisdom listeners, you get $100 off, bringing it down to $399. So you can get the exact same blood panels that I get and save another $100 by going to the link in the description below or heading to functionhealth.com/modern wisdom. (Time 0:58:13)
  • Don’t Sacrifice Joy for Success
    • Success often leads people to sacrifice their passions and enjoyable activities unknowingly.
    • Reclaiming time for joyful activities boosts well-being even during busy seasons. Transcript: Alex Hormozi I’ll give a micro example of a sacrifice that I’ve chosen to reverse, which is that I love training. I love working out. I’ve been, I’ve been doing it. It was, it was my first love. The first thing I ever liked, like really got obsessed with. And over probably the last, you know, however many years, I still obviously trained, I was still, you know, in shape, but my training was, you know, sometimes two days a week, sometimes Three days a week, it would be, you know, 60 minutes, maybe 90 if I got lucky. Um, and I had this realization, it was during this year, 2025, where I was like, you know, I have all this fucking money and I can do whatever I want. And I was like, and I can’t even have my workout be as long as I want it to be. And so I basically made a rule for myself that I will not work out if I’m rushed. That’s the deal. And so I will work out for as long as it takes to work out. And that’s that. And so that means that if my workout takes two hours or takes two and a half hours, or I’m with a friend and it takes three hours, which is just like talking between sets and having a great Time. There are three things in this world that bring me joy. Working out with somebody that I like, eating food with somebody that I like, ideally after I worked out and writing. The three things that bring me the most joy in life. And I was like, why am I sacrificing one of the only three things in this world that I know that I enjoy to get something that I hoped would buy me the freedom to work out as much as I wanted Whenever I want it. (Time 0:59:10)
  • Adapt Strategies Over Time
    • Strategies that worked at one life stage may not fit future needs; be ready to pivot.
    • Ask what successful people did when where you are now, not what they do currently. Transcript: Alex Hormozi Say this for anybody who’s in the season where like, listen, you’re 22 years old and you’re like, I need to work my face off. You do, you need to work, you need to work your face off. But the thing is, is like, there will get to a point where fast forwarding, you know, however many years, but there’s nothing like, I don’t regret the amount of work that I’ve done. Um, and I, and I, I don’t regret it at all. And I think that it was absolutely the right decision. And I work a lot now, but people make this extrapolated moment. They take a moment of your life and they will extrapolate it to forever and assume that if you change your mind, that what you did before this was wrong, but it wasn’t wrong. It was right for that time. And then we got feedback during a different time and this is right for me now. And so I’m going to course correct now. And if something else changes, guess what? You’re free to change your mind tomorrow. Yeah. Chris Williamson I love this. And I think about it so much that one of the issues with asking anybody who’s successful for advice is that they tell you what they do now, not what they did when they were in your position. A thousand percent. And you should not ask somebody, how are you maintaining your success right now? (Time 1:02:10)
  • Selective Use of Advice
    • Use advice selectively: apply what fits your context and discard what doesn’t.
    • Real success comes from discerning signal amidst noise and adapting principles to your life. Transcript: Alex Hormozi Many things I want to respond to. So number one, my embedded command to everyone is use if useful. Use if useful, number one. Number two, this is a documentary, not a sermon. This is a showing, at least my content is like, this is me showing what’s going on. And I try to be real. And that means that if I change my mind, then it’ll change. Third, model the rise. If you want the rise, model the plateau, if you want the plateau. And so saying, oh, right, you know, Warren Buffett says he had a great year. If he only makes one good decision, it’s like saying, oh, to get rich, I should fly private. Doesn’t really work that way. I should play basketball. I want to get tall. It’s your, your, your conflating variables, right? I should, I should go to the gym once I have energy. I should start saving money once I’m rich. Uh, like that’s when I’ll do it. It’s just, it just conflates sequence, right? It’s a when then fallacy. Um, and so I think the, man, I haven’t talked about this in, I don’t even know if I ever talked about this. The greatest skill is the ability to discern what things to use and what things to cast out. It is the central narrative of noise versus signal. And the reason that I’ve spent such a disproportionate amount of time focused on behavior was because there’s so much noise that if people cannot translate their quote advice into What I should do, then there’s nothing useful about it, which is why I think the density of useful information, uh, people, I think people are bloodhounds for value. (Time 1:05:33)